Admittedly, it initially doesn’t sound too flattering or desirable to discuss DIY within a professional video production company. I mean, after all, what small business in Kalamazoo would want to pay for video production from a company that embraces a Do-It-Yourself mentality?
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For anybody still on the fence about the importance of proper search engine optimization, this latest piece of news should push you off. In March, Google publicly released their own SEO Report Card.
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A typical, perhaps even daily question we get around here is how to “optimize my site” to “rank higher” in Google. In other words, here you are, recognizing the importance of showing up on the 1st page of the Google results, but completely unclear as to what it is you can do to accomplish this.
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First, I must confess…this blog has much less to do with video than the title insinuates. Rather, it’s really more of a math problem that is somewhat related to video streaming.

Within the last couple weeks, I came across an article that talked about Google’s new “experimental fiber network,”and mentioned some of the efforts that the city of Kalamazoo is doing to become a prototype community for the venture. It’s a pretty short and to-the-point article. But one thing jumped out at me, (more…)

No, this not a list of web design companies in kalamazoo…but YES, it is a good example of what customers might type into Google while looking for a local service, and a good reminder to all local businesses in the Kalamazoo and Portage area to claim your business listing in Google, and other major search engines.
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I suspect that, in any profession, there is a tendency to get so comfortable with one’s own industry-related terminology that we become totally unaware of just how perplexing it is to those outside the industry. It may, in fact, be necessity to do so.
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Really…it’s more than just a catchy title. Everyday, there is more emphasis being placed on results, return on investment, and the predictability of success. As much as we may want to (or are encouraged to) think about our businesses as an assemblage of yes’s and no’s or true’s and false’s, each one measured and changed appropriately on a linear path to success, they aren’t.

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I seem to be in a mood to talk marketing. Maybe that’s because in a time of cut-backs, marketing budgets are a tempting candidate for the chopping block. For better or worse (often worse), marketing is seen as somehow less-essential than other elements of day-to-day business.
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Recently, I happened across a video which struck me for a few reasons. It’s not just that the final product is well put together (which it is)…not just that it’s a great example of leveraging very simple visual elements and motion to accomplish a high production-value, high impact presentation…not just the compelling messaging…

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If I wrote that Ignertia was hosting a website development seminar later next week, and you were interested in attending, chances are, I’m guessing you’d know what to do to get more information. And, after clicking on the magic blue text, you’d be taken right to the page you were looking for. How is it that you know what to do, without being told to “Click Here“?…

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