Really…it’s more than just a catchy title. Everyday, there is more emphasis being placed on results, return on investment, and the predictability of success. As much as we may want to (or are encouraged to) think about our businesses as an assemblage of yes’s and no’s or true’s and false’s, each one measured and changed appropriately on a linear path to success, they aren’t.

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I seem to be in a mood to talk marketing. Maybe that’s because in a time of cut-backs, marketing budgets are a tempting candidate for the chopping block. For better or worse (often worse), marketing is seen as somehow less-essential than other elements of day-to-day business.
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Recently, I happened across a video which struck me for a few reasons. It’s not just that the final product is well put together (which it is)…not just that it’s a great example of leveraging very simple visual elements and motion to accomplish a high production-value, high impact presentation…not just the compelling messaging…

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If I wrote that Ignertia was hosting a website development seminar later next week, and you were interested in attending, chances are, I’m guessing you’d know what to do to get more information. And, after clicking on the magic blue text, you’d be taken right to the page you were looking for. How is it that you know what to do, without being told to “Click Here“?…

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Welcome to the blog of the audio and video crew here at Ignertia. In this blog you will read the thoughts of mice and men – 4 guys armed with Logitech MX 1000′s to be exact. Audio-Visual is what we do, and now, what we blog about: shooting & editing, lighting, audio, 2D & 3D, to software & hardware, video games, movies, and anything else we think could use some expounding. (more…)