We are making the move to downtown Kalamazoo!
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Wow, 2 posts in 2 days. Overtime?

I came across a blog post today that I thought would be a great follow up to my post yesterday about the graphic identity. ALL the winter Olympic Game Poster from 1924 – 2010… (more…)

Have you noticed all the great graphic identity imagery branding throughout the Olympics?
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This is a followup to Jason’s post “Font Challenges” back in last December. I wanted to share a couple of tools to help deal with the font challenges that designers face.
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After presenting to a local community college class, I felt inspired. The students were fresh, eager, authentic and ready to learn.  Spending time with students made me think about how important it is to NOT lose those fantastic qualities that can so easily be left behind.
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We recently moved the printing of our business cards from inhouse to an online printer.  Someday we will have fancy-schmancy letterpress, embossed, special coated cards… but now its a little difficult justifying that to the ‘non-designers’ here at ignertia. (more…)

We hosted another successful seminar here at Ignertia on Wednesday. Much to our delight Brandon arrived with Ignertia branded cookies that his mom so artfully made. This cookies tasted as good as they looked. One of the cookies went on an adventure. Check out the pictures below!

(Sorry this was not an informational intellectual post – we have to have some fun right?)

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Due to the popularity of our first seminar “Website Words of Wisdom”, we have decided to host a duplicate seminar.

This seminar will provide insight into creating an effective website as well as how to effectively engage a web designer or web design company. Common misconceptions will be addressed as well as a plain-speak unscrambling of Internet acronyms and seemingly confusing technology terms. The goal is to provide a solid base of web-related knowledge to business professionals in the greater Kalamazoo area to promote positive growth of business and employment.

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This seminar will provide insight into creating an effective website as well as how to effectively engage a web designer or web design company. Common misconceptions will be addressed as well as a plain-speak unscrambling of Internet acronyms and seemingly confusing technology terms. The goal is to provide a solid base of web-related knowledge to business professionals in the greater Kalamazoo area to promote positive growth of business and employment.

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(For those of you up-to-date on your color trends this post might be a little dated)

If you don’t read nerdy blogs like I do you might not know that ‘Mimosa’ is the color of the year, as declared by Pantone. I would say this company that has the most credibility to ‘predict’ color trends, but really how do they predict? (more…)