Know where the term ‘Chop-chop’ comes from? From the shores of the South China Sea back in the 18th century. It’s Cantonese Pidgin English for the Chinese term k’wai-k’wai. We all know what chop-chop means, right? “Get to it.” “Hurry up.” “Finish quickly.” (more…)

Remember when you were a little kid and would play “Let’s pretend”? Whether it was with a bulldozer in the sand box or a baby doll in a buggy you were someone different than yourself. Do that again right now as you think about your website, your elevator pitch, your product, or service.

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How do you reach people who you think need or would want what you have? Many people ask that question. With millions of websites out there, the text on your site is paramount to how people will be attracted to what you have for them. So in this post I thought I’d lay down a basic fundamental for what to write about your product or service, especially on your website. (more…)