For anybody still on the fence about the importance of proper search engine optimization, this latest piece of news should push you off. In March, Google publicly released their own SEO Report Card.
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A typical, perhaps even daily question we get around here is how to “optimize my site” to “rank higher” in Google. In other words, here you are, recognizing the importance of showing up on the 1st page of the Google results, but completely unclear as to what it is you can do to accomplish this.
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Building a website is useless until people learn about it. That’s where marketing begins, right? (more…)

No, this not a list of web design companies in kalamazoo…but YES, it is a good example of what customers might type into Google while looking for a local service, and a good reminder to all local businesses in the Kalamazoo and Portage area to claim your business listing in Google, and other major search engines.
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This is a followup to Jason’s post “Font Challenges” back in last December. I wanted to share a couple of tools to help deal with the font challenges that designers face.
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I seem to be in a mood to talk marketing. Maybe that’s because in a time of cut-backs, marketing budgets are a tempting candidate for the chopping block. For better or worse (often worse), marketing is seen as somehow less-essential than other elements of day-to-day business.
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In today’s chaotic, A.D.D. world, people generally want to gain knowledge quickly from a website. However, those users are now creating a web development tug-of-war with search engines that smile upon lots of text. (more…)

If you are reading this for an answer, I’ll begin my stating I don’t have one. This post is more of an open question, with a few stats from some of our sites.
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If I wrote that Ignertia was hosting a website development seminar later next week, and you were interested in attending, chances are, I’m guessing you’d know what to do to get more information. And, after clicking on the magic blue text, you’d be taken right to the page you were looking for. How is it that you know what to do, without being told to “Click Here“?…

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Web safe fonts - Ughhh! I am a graphic designer morphing into a web designer. And, probably like many others in similar situations, I already face the challenge of creating aesthetically pleasing work while fighting with the restrictions and limitations of the world wide web. So, when I started realizing how restrictive the web safe fonts are, and yet how important it is to use web safe fonts via html text for SEO purposes, I wanted to hit somebody (more…)