Google Alerts can be very useful, both on a personal level, and definitely for your business. Considering that it is free, and takes only a minimal amount of time, it is a must for staying ahead of your competitors and ahead of the curve.
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Well, spring is near and I for one am ready to be done with winter. Of course, March is a month of transition, where winter just won’t let go, continuing to hang on like a…..a……well…like an obsolete browser.
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For any businesses that haven’t claimed your Google Place Page (formerly known as Google Business Listing), what are you waiting for? Get it done, read Jason’s past post as well as my past post on the topic, then come back. Go on….I’ll wait….

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Marketing your business and/or website can be a big headache. From print advertising to Pay-Per-Click campaigns, gathering customers and web traffic is a big investment.
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For anybody still on the fence about the importance of proper search engine optimization, this latest piece of news should push you off. In March, Google publicly released their own SEO Report Card.
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A typical, perhaps even daily question we get around here is how to “optimize my site” to “rank higher” in Google. In other words, here you are, recognizing the importance of showing up on the 1st page of the Google results, but completely unclear as to what it is you can do to accomplish this.
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Building a website is useless until people learn about it. That’s where marketing begins, right? (more…)

No, this not a list of web design companies in kalamazoo…but YES, it is a good example of what customers might type into Google while looking for a local service, and a good reminder to all local businesses in the Kalamazoo and Portage area to claim your business listing in Google, and other major search engines.
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This is a followup to Jason’s post “Font Challenges” back in last December. I wanted to share a couple of tools to help deal with the font challenges that designers face.
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I seem to be in a mood to talk marketing. Maybe that’s because in a time of cut-backs, marketing budgets are a tempting candidate for the chopping block. For better or worse (often worse), marketing is seen as somehow less-essential than other elements of day-to-day business.
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