Client Focus:
- Generate ideas and execute quickly
- Employ a wide variety of forms & styles
- 3D elements would integrate into larger production
- Product delivery in hours, not days
The Big Idea:
Life Story Films needed additional content to compliment the story where photos weren't enough, or simply were not available.
Description:
Leveraging technologies such as HDRI (High Dynamic Range Imaging), Radiosity (the simulation of light interactions), render farms (multiple computers rendering together), and other techniques, these clips were created to fit a specific need within tight timelines. In the absence of photographs or video footage, these visual creations help tell a story that would otherwise go untold. Here, "variety" is an understatement, and items are created for anything from war time to peace time, life events to travel to education, work and play, and must be created in hours or days, not weeks.