Ignertia : Creative Services : Marketing

Marketing

It's harder than ever to attract attention, yet there are more ways to do so than ever. Ignertia's experienced team can help you maneuver the changing marketing landscape, from traditional mediums like affiliate marketing, B2B, and corporate branding, to Web 2.0 disciplines like search engine optimization, email marketing, pay-per-click campaigns and more.

Internet Marketing
Email Marketing
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Radio Advertising
Television Advertising
Pay Per Click Advertising

Social Media Marketing
Search Engine Optimization (SEO)
Direct Marketing
Outdoor Advertising
Corporate Identity / Branding

PORTFOLIO

Heritage Direct Mail

Client Focus:

Encourage pre-planning funeral arrangements
Reinforce the Heritage Life Story Funeral Homes^® brand

The Big Idea:

Create an attractive, engaging direct-mail piece to highlight the benefits of pre-planning funeral arrangements, while also raising the awareness and profile of the brand, indicative of the Life Story Funeral Homes^® look and feel.

Description:

The Heritage direct-mail piece needed to stand out among the flood of mail people receive in their homes, and this piece attracted attention through friendly, relatable imagery and an accessible feel. It also conveyed a large amount of information in a small space very effectively, without sacrificing readability.