Client Focus:
- Create a consumer-based site that encourages visitors to participate
- Create a site unlike any other in the funeral industry
The Big Idea:
Create a virtual repository for thousands of Life Stories®, memories, photos and more, focused on the consumer, not the company.
Description:
Rather than using the site as a direct marketing tool for the business, we completely devoted the site to the user's needs, with an easy-to-navigate search function, and many different ways to interact with the site. We designed it to be an organic, warm website, complete with a "watercolor painting" look and feel. Were we successful? The numbers don't lie: The site now receives more than 1 million page hits a year.