3D Animation |
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Give your image an added dimension, with Ignertia's custom 3D graphics imaging, modeling and animation. From elaborate product designs, to architectural rendering and 3D visualization, Ignertia's gifted animators and visual effects team bring your visions to life in full color - and all angles. |
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IBS iTable™ Animation
Client Focus:
- Propel the iTable design forward as the future of paper manufacturing
- Illustrate to potential clients how the iTable works and saves money
- Increase sales through a compelling animation coupled with a custom calculator application
The Big Idea:
IBS, a global leader in paper manufacturing, needed an animation to use for sales of its one-of-a-kind, patented fourdinier table – the iTable. Because current paper manufacturing facilities and workers rely so heavily on antiquated (but familiar) technology and processes, the client needed a video that would give potential customers compelling evidence and understanding as to the iTable’s revolutionary and cost-cutting design.
Description:
As is often the case, Ignertia stepped into an unfamiliar world and got up to speed quickly – understanding the history, technology, processes, and people of the paper manufacturing industry. This knowledge was then used to help the client prioritize and illustrate the key elements of the message they wanted to deliver. In addition to illustrating the visible technical aspects of the iTable, a more imaginative approach was needed to illustrate the "unseen" elements of water-flow and microscopic fiber orientation. The end result was a compelling sales video, coupled with a custom ROI calculator application that increased the sales of the iTable many times over.
